Explore the communications tools used to persuade an individual or group of individuals to change their attitude(s) or behavior(s).
Learn more about techniques to establish credibility, frame common ground, provide evidence and connect emotionally.
Consider the importance of creating an emotional and intellectual connection with your audience and the suite of communication tools employed by interpreters, visitor services, public relations and communication specialists and those of managers and senior leaders.
1. When was the last time you changed your attitude or behavior toward an event, idea, object or other person(s)? What forms of communication supported this change in attitude and behavior?
2. How do you establish yourself as a credible source of information to colleagues inside your agency and to external audiences?
3. How might you break down barriers among stakeholders with diverse interests to frame common ground?
4. List at least four interpretive techniques used in persuasion to communicate your message.
5. Provide a specific example of how might you tap into emotional connections to advance the work of partnerships with agency colleagues, partner representatives, stakeholders and the public?